中小企业如何才能发展更多的客户是关键

发布于:2018-01-12     来源:未知     作者:佰维     点击:
A firm, whether at the beginning of its establishment or in the development, is the root of the strong customer resources. Small and medium-sized enterprises are more so, so how can we develop more customer resources? This article is to solve this problem.
一个企业,无论是在创立初期,还是在发展中,都是强大的客户资源的根源。中小企业更是如此,那么我们怎样才能开发更多的客户资源呢?这篇文章是为了解决这个问题。
How to develop more customers?
如何发展更多的客户?
First, there is no lack of users in all walks of life today, and users are faced with a choice. Do I choose the company or the company? Because the two companies look similar. This leads to the first point of developing a customer. It's why users choose you. Why? Then we have to analyze it from the perspective of the user. There is the following basis for the user to make a choice
首先,今天各行各业都不乏用户,用户面临着选择。我是选择公司还是公司?因为两家公司看起来很相似。这就引出了开发客户的第一点。这就是用户选择你的原因。为什么?然后我们必须从用户的角度来分析它。用户有以下选择依据
1. Users choose to listen to themselves
1。用户选择倾听自己
This kind belongs to the user to use the product, forms its own preference, for example. Rice oil and other daily necessities, this time the users will listen to their own, so if our business is just doing this kind of. Then we should put the focus on the development of customers on the channel.
这种属于用户使用的产品,形成自己的偏好,例如。米油等日常用品,这时候用户会自己听,所以如果我们的业务只是这样做的话。然后,我们应该把重点放在客户在渠道上的发展上。
2. Users choose to listen to the marketing party
2。用户选择收听营销派对
This category belongs to the user who wants to buy a product, and wants to get the validation from third parties, but the third party has no strong verification, such as the service class. There is no effect from third parties. If your product belongs to this kind. Then we should increase the marketing strength. Brand marketing is the key force channel
这个类别属于想要购买产品的用户,并希望从第三方获得验证,但第三方没有强有力的验证,例如服务类。第三方没有影响。如果你的产品属于这种产品。然后,我们应该增加市场力量。品牌营销是渠道的关键力量
3. The user does the choice to listen to the third party
三.用户可以选择监听第三方。
This kind of product belongs to users who want to buy some kind of product, which can be verified from the third party's reputation. For example, cars, such products need to develop from third parties.
这种产品属于那些想购买某种产品的用户,可以从第三方的信誉中得到验证。例如,汽车等产品需要从第三方发展。
The above is that we make a classification of our products through the properties of our products. Find where our users make a choice.
以上是我们通过产品的特性对产品进行分类。找到我们的用户做出选择的地方。
Two, why do users choose you?
二,为什么用户选择你?
We found the direction of the force. But still can't solve the problem, that is why users choose you in a large number of companies. Let's analyze it from the user's point of view.
我们找到了力的方向。但仍然不能解决问题,这就是为什么用户选择你在大量的公司。让我们从用户的角度来分析它。
1, user perspective
1、用户视角
What is the user's perspective? A user's choice of one thing is based on a contrast. How to understand? It means that users choose a product not because of how good your product is, but because your product is compared to his previous default choice. Your product is more advantageous. For instance。 Vip.com. Before the vip.com, everyone wants to buy big clothes, only go to the shopping mall, online shop and other purchase cost of the high, but vip.com appeared. Buy the same product, the cost in vip.com is less, then everyone will choose vip.com, which is a successful case of low demand.
用户的观点是什么?用户对一件事物的选择是建立在对比的基础上的。如何理解?这意味着用户选择产品不是因为你的产品有多好,而是因为你的产品和他以前的默认选择相比较。你们的产品更有利。例如,vip.com。在vip.com,每个人都想买大的衣服,只能去商场,网上商店和其他采购成本高,但-出现。买同样的产品,在vip.com成本少,那么每个人都会选择-,这是一个成功的低需求情况。
2. There are ten comparisons based on the user's perspective. I just introduced a low price. The next 9 are process experience, accessibility, portability, customization, high-end, self ideal, risk avoidance, novelty, and performance. Every need can be shown, and your product is based on where the user's previous selection advantages are. As long as you put your own products under these ten templates, you can find the demand. What is this requirement? The advantage of your own product can also be called differentiation. That is the difference between your product and the existing product, and when the user sees your product, it will naturally choose to be more attractive to them.
2。基于用户的视角,有十种比较。我刚介绍了一个低价。接下来的9种是流程体验、可访问性、可移植性、定制化、高端、自我理想、风险规避、新奇性和性能。可以显示每个需求,并且您的产品基于用户以前的选择优势。只要你把自己的产品放在这十个模板下,你就能找到需求。这个要求是什么?你自己产品的优点也可以叫做差异化。这就是你的产品和现有产品的区别,当用户看到你的产品时,自然会选择对他们更具吸引力。
These ten big templates are a set of tools. The above three directions are also a set of tool templates. We will put all our products in these two tools. If we compare them, we will see a lot of unexpected results.
这十个大模板是一组工具。以上三个方向也是一组工具模板。我们将把我们所有的产品放在这两种工具中。如果我们比较一下,我们会看到许多意想不到的结果。
Three. Association with the user
三。与用户的关联
After finding the advantages and differences of our products, it is to spread this difference. The most effective method is to associate with the user. Using the existing things in the user's own mind, we put our advantages into the user's mind. Still from the user's point of view.
在发现我们产品的优点和差异之后,我们要传播这种差异。最有效的方法是与用户关联。使用现有的东西在用户自己的头脑中,我们把我们的优势,在用户的脑海中。仍然从用户的角度来看。
What is the user perspective here? It means that when the user is in the state, he is dissatisfied when using a product, and our product function can fill this dissatisfaction. This is the best way to implant product advantage into user's mind.
用户视角是什么?这意味着当用户处于状态时,他在使用产品时不满意,而我们的产品功能可以满足这种不满。这是将产品优势植入用户头脑的最佳方式。
Four. The beginning of the promotion.
四。促销活动的开始。
This is a common way of promotion, and you can use it. Search engine optimization, video, forum, news source, soft text and so on can be put into test. To find out the best promotion plan and stick to it, the company will get on the right track.
这是一种常见的促销方式,你可以使用它。搜索引擎优化、视频、论坛、新闻源、软文等都可以投入测试。为了找出最佳的促销计划并坚持下去,公司将走上正确的轨道。

文章出自:​-佰维网络 http://www.100vic.com 如转载请注明出处!


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