A firm, whether at the beginning of its establishment or in the development, is the root of the strong customer resources. Small and medium-sized enterprises are more so, so how can we develop more customer resources? This article is to solve this problem.
How to develop more customers?
First, there is no lack of users in all walks of life today, and users are faced with a choice. Do I choose the company or the company? Because the two companies look similar. This leads to the first point of developing a customer. It's why users choose you. Why? Then we have to analyze it from the perspective of the user. There is the following basis for the user to make a choice
1. Users choose to listen to themselves
This kind belongs to the user to use the product, forms its own preference, for example. Rice oil and other daily necessities, this time the users will listen to their own, so if our business is just doing this kind of. Then we should put the focus on the development of customers on the channel.
2. Users choose to listen to the marketing party
This category belongs to the user who wants to buy a product, and wants to get the validation from third parties, but the third party has no strong verification, such as the service class. There is no effect from third parties. If your product belongs to this kind. Then we should increase the marketing strength. Brand marketing is the key force channel
3. The user does the choice to listen to the third party
This kind of product belongs to users who want to buy some kind of product, which can be verified from the third party's reputation. For example, cars, such products need to develop from third parties.
The above is that we make a classification of our products through the properties of our products. Find where our users make a choice.
Two, why do users choose you?
We found the direction of the force. But still can't solve the problem, that is why users choose you in a large number of companies. Let's analyze it from the user's point of view.
1, user perspective
What is the user's perspective? A user's choice of one thing is based on a contrast. How to understand? It means that users choose a product not because of how good your product is, but because your product is compared to his previous default choice. Your product is more advantageous. For instance。 Vip.com. Before the vip.com, everyone wants to buy big clothes, only go to the shopping mall, online shop and other purchase cost of the high, but vip.com appeared. Buy the same product, the cost in vip.com is less, then everyone will choose vip.com, which is a successful case of low demand.
2. There are ten comparisons based on the user's perspective. I just introduced a low price. The next 9 are process experience, accessibility, portability, customization, high-end, self ideal, risk avoidance, novelty, and performance. Every need can be shown, and your product is based on where the user's previous selection advantages are. As long as you put your own products under these ten templates, you can find the demand. What is this requirement? The advantage of your own product can also be called differentiation. That is the difference between your product and the existing product, and when the user sees your product, it will naturally choose to be more attractive to them.
These ten big templates are a set of tools. The above three directions are also a set of tool templates. We will put all our products in these two tools. If we compare them, we will see a lot of unexpected results.
Three. Association with the user
After finding the advantages and differences of our products, it is to spread this difference. The most effective method is to associate with the user. Using the existing things in the user's own mind, we put our advantages into the user's mind. Still from the user's point of view.
What is the user perspective here? It means that when the user is in the state, he is dissatisfied when using a product, and our product function can fill this dissatisfaction. This is the best way to implant product advantage into user's mind.
Four. The beginning of the promotion.
This is a common way of promotion, and you can use it. Search engine optimization, video, forum, news source, soft text and so on can be put into test. To find out the best promotion plan and stick to it, the company will get on the right track.
文章出自：-佰维网络 http://www.100vic.com 如转载请注明出处!