SEO优化操作:如何让网站快速上首页!

发布于:2018-01-12     来源:未知     作者:佰维     点击:
今天我就来说下大家比较关心的问题。我们网站如何能进入百度首页?我们通常讲到的SEO就是通过我们对自身网站的优化,从而为了让网站在搜索引擎上有一个好的排名,我相信很多SEO的从业者非常头痛,因为没有头绪去做,每天发外链写软文的效果越来越差,却找不到出路。没有关系,绝境之中必有出路,这就是柳暗花明之说。
Today I'm going to talk about the issues that you care about. How can our website get into Baidu's home page? We often talked about SEO is through our own website optimization, in order to make the website has a good ranking in the search engine, I believe that many SEO practitioners are very headache, because there is no clue to do, and the effect of every day outside the chain of soft Wen wrote worse, but can not find a way out. Never mind, there will be way out of desperation, it is said that the dense willow trees and bright flowers.

我们SEOer的职责就是提升网站排名,增加网站流量,最终达到企业知名度提高及盈利或者自媒体营销的目的。要想解决网站排名进入百度首页这个问题,首先我们要明白每天需要做的工作有哪些,今天就来具体的讲一下。
The duty of our SEOer is to improve the website ranking, increase the traffic of the website, and finally achieve the purpose of improving the reputation of the enterprise, making profit or marketing from the media. In order to solve the problem of Web site ranking into the home page of Baidu, we must first understand what the work needs to be done every day.

1.网站的数据分析
Data analysis of 1. websites
一个网站的排名如何,很大程度在于我们对网站自身的数据是否有清晰的了解。用户搜索什么样子的关键词进入网站,哪些关键词被大量搜索,哪些关键词没有搜索,我们都要做好数据化分析,为将来的微调做基础准备。我们参与的都是网站的关键词,所以我们要学会分析行业用户需求。
The ranking of a web site is largely due to our clear understanding of the site's own data. We need to do data analysis for users to search for keywords and enter keywords and search keywords. We should make data preparation for future fine-tuning. We are all involved in the keyword of the website, so we have to learn to analyze the needs of the industry users.

你的网站如果在百名之后,你就把网站基础优化做好,内页,导航,首页,版块等等做最基本的,最适于蜘蛛抓取的。如果在前二十页,注重用户体验,你的关键词排名在第二页,怎么才能进入首页,怎么样能便于用户发现,这些是我们要学会分析的。假如不会分析,我们的排名肯定上不去。试着观察你同行业排名在第一的网站,他们是如何做的关键词,如果分布的关键词同样非常重要。
If you have hundreds of websites, you will do the basic optimization of Web site, and do the most basic and suitable for spider crawling. If you pay attention to user experience on the first twenty pages, your keywords rank in second pages, how can you enter the home page, how can you easily find users? If we don't analyze it, our ranking will certainly not go. Try to observe your site on the first site in the same industry, they are how to do the key words, if the distribution of key words are also very important.
一般排名好的都是权重比较高的网站,如果我们想进前三,应该如何操作?排名好的网站,他的内页排名同样是非常优秀的,那么为什么他们的内页排名这么好呢?有没有分析过?这是因为排名靠前的网站权重都很高,百度会把相同页面的排名给这些权重高的网站的内页,如果想超越这些网站,就需要更加细致分析用户需求,数据化对比关键词的频繁度。
Generally ranked the best is the website with high weight. If we want to enter the top three, how do we do it? The ranking of good websites is excellent. Why are their internal pages ranked so well? Have they been analyzed? This is because the weight of the top ranking website is very high. Baidu will give the same page ranking to these high weight website's internal pages. If we want to surpass these websites, we need to analyze users' needs more carefully, and compare the frequency of keywords.
当我们要进入网站前20名,首先要了解目前百度前20名的网站都在做什么样子的关键词。进入前20名以后,我们会受到更多的排名机制,百度拥有近三百种算法,有点击原理的影响,也有用户的选择影响,更会有一个淘汰机制,PV高低,百度会把哪个网站放在前面。停留时间越长,浏览页面等等。
When we are going to get into the top 20 of the site, we must first understand what the top 20 Baidu websites are doing. After entering the top 20, we will receive more ranking mechanism. Baidu has nearly three hundred kinds of algorithms. It has the influence of click principle, and the influence of user choice. There will be a knockout mechanism. PV will be the front and bottom of Baidu website. The longer you stay, the more you browse the page and so on.

2.用户的投票同样决定网站排名
The 2. user's vote also determines the site rankings

我们页面价值更高,那么用户在我们网站页面停留时间越长,同时用户有可能浏览我们网站的其他页面,这个时候我们的网站排名会往上跑。百度考核网站好与坏,是考虑用户行为来决定排名的,因为百度也有竞争对手,他是把最能留住用户的网站放在第一名的。
Our page value is higher, so users stay longer on our website page, and users may browse other pages of our website. At this time, our website ranking will run up. Baidu check website is good or bad, is considering user behavior to decide the ranking, because Baidu also has competitors, he is the most able to retain users of the website in the first place.
说一个最简单的办法,就是以专家的方式来解决问题,再用视频的来做出说明我们的专业,视频不要超过十三分钟,用户时间是宝贵的,视频的说服力更强,再放一个解剖图,更有说服力,所以我们这个页面就是有很有价值的页面。
Said one of the most simple way is to expert way to solve problems, and to make the video of our professional video, not more than thirteen minutes, the user time is precious, video more convincing, then put an anatomical diagram, more convincing, so we have this page is the value of the page.

3.细节决定成败。
3. details determine success or failure.
①点击原理想要增加用户点击,还要知道哪种点击效果最好,用户点击以后,还会访问其他的页面可能性是多少。通过搜索关键词得到点击得到流量价值高于外部链接,怎么通过用户搜索得到流量,排名前三会带走一半的流量。值得提醒的是,做外链是没有效果的。
Click principle to increase user clicks, and know which clicks are the best. If users click, they will visit other pages. We get clicks through search keywords, get traffic value higher than external links, and how to get traffic through user search. The top three will take half of the traffic. It is worth reminding that it is not effective to do the outside chain.
②投票原理。投票,最好的投票是站内的投票,站内的投票如何操作才能让百度感觉我们的页面非常重要,从而有一个不错的得分。首先,我们要在首页有一个黄金入口,这里的点击量是非常大的,站内投票是根据位置而获得权重不一样,我们的页面的评论页面,是为了用户参考的数据。其他页面则次之,但同样非常重要。
(2) the principle of voting. The best way to vote is to vote in the station. How to operate in the station can make Baidu feel that our page is very important, so we have a good score. First of all, we need to have a golden entry on the front page, where the click volume is very large. The voting inside the station is based on the location, and the weight is different. Our page's comment page is for user reference data. The other pages are the same, but it's also very important.
QQ截图20170629140442
QQ screenshot 20170629140442
③关键词排名原理。有价值的关键词,能够带来的很多流量。假如网站跳出率较高就说明我们网站内容是有问题的,百度这样不会给我们靠前的排名。我们需要分析,哪里没有做好,用户通过搜索引擎进来是为了得到什么?让我们的转化率提高。
Key word ranking principle. Valuable keywords, a lot of traffic that can be brought. If the high jump rate of the web site shows that the content of our website is problematic, Baidu will not give us a top ranking. We need to analyze, where is it not done, what is the user coming in through the search engine to get? Let's increase our conversion rate.
④网站流量页引用。一个页面拥有与其它页面高出3倍以上的流量的页面就是一个黄金流量页面,通过分析我们网站的这些高流量页面,我们把这些页面提取出来,可以通过首页第一屏进行展示,或者黄金位置展示。总是就是让用户更容易发现它。并且给予一定的引导到其他页面中去,让用户最大程度浏览网站页面内容,网站页面的排名就会上来。
Website traffic page reference. A page and other pages have 3 times higher than the flow of the page is a page of gold flow, through the analysis of these high traffic to our website page, we put these pages can be extracted from the display through the first home screen, or gold position display. It's always to make it easier for users to find it. And give some guidance to other pages to allow users to maximize the content of the web page, site page ranking will come up.


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